The founder and CEO of Voorhees, N.J.-based
Buzz Marketing Group, a full-service marketing and research company specializing in helping companies to build lucrative relationships with youth markets. Wells creates marketing strategies for the beauty, entertainment, fashion and financial sectors, with clients including Proctor & Gamble, Sony BMG and PBS. She’s also author of
Chasing Youth Culture and Getting It Right: How Your Business Can Profit By Tapping Today’s Most Powerful Trendsetters and Tastemakers (Wiley).
Wells, who launched her career as a 16-year-old more than 15 years ago, has established an extraordinary track record of accomplishments as marketer, including recently being recognized by the
National Alliance of Market Developers with the Moss Kendrix Marketer Award. Wells is also among the business experts serving as instructors at
Small Business University (SBU), a free online video course at
BlackEnterprise.com offering expert advice to entrepreneurs looking to start and grow profitable small businesses.
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