Rick Ross, Lil’ Wayne, and Nicki Minaj aren’t the only Hip-Hop heavyweights snatching up endorsement deals. According to the Bad Boy Blog, Bad Boy artist French Montana has signed an endorsement deal with soft drink giant Coca-Cola. French has become synonymous with the word “Coke”, even naming his crew and his record label the “coke boys”
Well, allegedly the big wigs over at Coca-Cola heard about French’s affinity for “coke” and decided to flip it into an endorsement deal. The deal will reportedly feature both a television and radio campaign featuring the coke boy, who will also create a song by the same title for the campaign. Coca-Cola will also serve as the presenting sponsor for French Montana’s upcoming tour after he releases his debut album, Excuse My French.
Congratulations to French Montana on the new endorsement deal!
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