The former center has just signed on as a spokesman for Monster Products and its bargain-priced line of tablets. Shaq will endorse the Monster M7, a $149 gadget sold at Walmart.com.
An amped-up marketing campaign is expected to kick off shortly.
Shaq, who was on of the top earners in NBA history, making about $292 million over 19 seasons, is also turning out to be one of its top pitchers, currently endorsing Buick, Icy Hot and Gold Bond, with licensing deals with Arizona Iced Tea, Reebok, Zales and Macy’s.
Monster Products was founded by Noel Lee, who was behind the technology for Beats by Dre headphones.
The two parted ways in early January after Jimmy Iovine and rapper Dr. Dre decided they wanted more control over their business.
No comments:
Post a Comment