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Over a year since the release of his sixth No. 1 album, “Life Is Good,” Nasir “Nas” Jones is still living the good life as hip hop’s distinguished Don. Following its release, the veteran New York lyricist, who celebrated his 40th birthday last month, has remained active touring across the globe, recording, and investing into business ventures to add to his ever-evolving portfolio.
During a recent interview with The Huffington Post, God’s Son opened up on being the brand ambassador for Hennessy’s “Wild Rabbit” campaign, in addition to details on his forthcoming 2014 as-yet-untitled opus, and plans on etching his imprint into the fashion industry.
What attracted you to work with the Hennessy brand and their “Wild Rabbit” campaign?
They called me and it was just great timing. I’ve been on the Henny for so long. That’s everybody’s original drink. So over the years I tried a lot of different things, from tequila, to whatever. And I’ve been away from Henny for a while. And it was ironic, when I got the call from them is when I got back into Hennessy. It was like magic.
What has been the most interesting thing that you discovered since working with the brand?
That Cognac was a place in France, and that’s where they make the product. There’s barrels of this stuff that’s centuries old, stored in old stone warehouses. And it’s a serious process that goes into making each bottle. And it comes from grapes, I had no idea. I never thought about where cognac came from. I assumed just sparkling wine and red wine, all of that was grapes. I never took the time to think, “wow, this thing comes from grapes too.” And there’s a real place called Cognac, France. Which is a cool country side.
Next year will mark the 20-year anniversary of the release of "Illmatic." Are there any special plans underway to commemorate the milestone?
We’re putting together a concert. And I think we’re going to do something with the album and repackage it with special stuff. I think that’s in the works.
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