JAY Z TEAMS UP WITH SWISS LUXURY WATCH MAKER HUBLOT TO FORM THE SHAWN CARTER COLLECTION

JAY Z

Shawn Carter (aka Jay Z) is one of the most successful musical artists and entertainment personalities of all time. A fashion and lifestyle icon, Mr. Carter is also a known watch collector and serious aficionado.
A new limited edition collection of watches marks a new point in his relationship with luxury Swiss watch maker Hublot. Jay Z and Hublot go back a bit. Not only did he sing about Hublot watches in his song “Otis” back in 2011, but Hublot timepieces have been seen among his normal wrist watch wearing rotation, which includes high-end timepieces from many other brands such as Rolex, Richard Mille, and Audemars Piguet.

This fall Shawn Carter and Hublot will launch the limited edition “Shawn Carter by Hublot” Classic Fusion watches. In either black ceramic or 18k yellow gold. Based on the existing Classic Fusion watch collection, these 45mm wide watches contain the modern and elegant Hublot HUB1300 manually wound movement that has a long 90 hours of power reserve. These thin movements allow for the case to be very slim, yet modernly sized and bold on the wrist. On the dial you have the time with a subsidiary seconds dial This collection of watches is often skeletonized, but for the limited edition Shawn Carter collection Hublot has design a unique design on the dial as well as both Shawn Carter and Hublot branding.

Jay Z and Hublot will launch the Shawn Carter watch collection in tandem with the Barney’s “A New York Holiday” shopping experience at the New York store that has been curated by Shawn Carter himself which is set to begin on November 20th. The Jay Z brand is a powerful image and the type that watch brand Hublot enjoys being associated with. The brand has made large inroads with American pop culture sponsoring a range of athletes and musicians. It is especially keen on attracting younger demographic wealthy individuals – which makes sense given the brands more modern designs.

The Shawn Carter by Hublot Classic Fusion watches will be part of a limited edition. Hublot will produce 250 pieces in black ceramic and just 100 pieces in 18k gold. Prices are $17,900 and $33,900 respectively.