BEYONCE IS THE NEW FACE OF H&M SUMMER CAMPAIGN AS MRS. CARTER

BEYONCE in H&M new summer ad campaign

Adding another accomplishment to her already-impressive résumé, Beyonce is now the face of H&M’s new summer ad campaign.
The Swedish retail giant confirmed that the Grammy-winning singer will appear in ads for its island-style campaign that was shot on the beaches of the Bahamas.
In the first look released today, Queen Bey – wearing a cream-colored top and patterned short-shorts – is swanned out like Cleopatra on a folding beach chair.
Mrs. Carter, as she's called in the ads, gushed in a statement: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

BEYONCE on location in the Bahamas fpr H&M photo shoot.

Beyonce in an ad for H&M's new summer advertising campaign.

The already ubiquitous star, who’s also preparing for her upcoming world tour, will be featured on billboards, and in print ads and TV commercials for the clothing juggernaut.
H&M says the ads aim to capture the many sides of women, showing Blue Ivy Carter’s mom as strong, vulnerable, sensual, fun, flirtatious and maternal.
The line hits H&M stores in May.